5 Workflows for Easier Keyword Research
Have you ever wished there should be an easy way to see all the top keywords your website optimization is ranking for? What about those times when you're stumped trying to return up with keywords associated with your core topic, or want to understand the questions people are asking around your keywords?
Well, let’s see the Best 5 workflows to be followed for easier keyword research:
How to do general keyword research?
Find relevant Keywords
The simplest way to find the relevant keyword is to go on the explore page, type in with the ‘head keyword term’ and press ‘search’. You will not only get all the other related keywords but also they will be ranked according to SEO which will help you understand the analytics and get perfect keywords.
Save Keyword Suggestions in a list
Once you get all the related keywords after searching on the explore page, make it a list. Save all the keywords suggestions in a list so that you can use it when needed. You can line it up with filters and rankings.
Filter by which keywords are questions
One of your favorite things to filter should be "Are questions." This will give you keywords that are actual questions, and it's really neat to be able to try to bake these into your content marketing. You can select all up here. Then just add that to that SEO Test list that is already created.
Filter based on closely or broadly related topics and synonyms
You can also filter supported closely related topics, broadly related topics and synonyms. Keywords with similar result pages are very interesting. You can really fiddle with both of those filters.
Filter by volume
You can also filter by volume. If you're trying to go after those high-volume keywords, maybe you set a filter. Also, you could just play around and discover new keywords.
Find the keywords a domain currently ranks for
Another thing that you simply can do to expand your keyword research is by entering in a domain. If you click Search, you are going to urge all of the keywords that that domain currently ranks for, which is basically powerful. You could see all of the ranking keywords, add that to an inventory, and monitor how your website is performing.
Find competitors' keywords
If you would like to get really strategic, you'll connect a number of your competitor sites and see what their keywords are. These are all things that you simply can do to expand your keyword research set. From there, you are going to, hopefully have one or a few keywords lists that house all of this data for you to better strategically route your SEO strategy.
If we all know that related questions are occurring most frequently, you'll create strategic content around that. The opportunities here with these filters and sorts for keyword opportunities are endless.
The way to discover ranking keywords for a specific domain or a particular page.
See all the keywords a specific domain ranks for
This is often super easy to try to do in Keyword Explorer. You just go to the main search bar and see all the keywords that currently rank for your site.
See all the keywords a specific page rank for
You can do an equivalent exact thing for a selected page. So, let's take the Beginner's Guide. This will toggle to Exact Page, and you only click Search. Here we're getting to see that it ranks for 804 keywords. You get to understand exactly what those are, what the problem is, the monthly search volume.
Keep track of those keywords in a list
You can add these things to a list to keep an eye on. It's also great to try to for competitive pages that appear to be doing alright or popular things occurring in your space. But this is often just a fast and straightforward thanks to see what root domains or exact pages are currently ranking for.
The way to quickly find keyword opportunities for a URL or a selected page.
Find lower-ranking keywords that could be improved upon. just paste in the URL to the Beginner's Guide to SEO in Keyword Explorer and look at all of the ranking keywords for this URL.
If you want to see what's ranking between 4 to 50 and see where or what keywords aren't doing well that you could improve upon.
It can definitely be improved upon. You can also go ahead and take a look at keywords that you rank for outside or beyond for these keywords. These could definitely also be improved upon. You can save these keywords to a list.
You can export them and strategically create content to enhance those results.
The way to check rankings for a group of keywords.
Use keyword lists to check rankings for a subset of keywords. This is pretty easy. So, for instance you've got a keyword list for your target keywords.
This is where you'd just click 'Add URL', enter your URL or domain under 'Check Rankings For', and hit 'Check Rankings' and may immediately see how well you are doing for these specific keywords.
You can filter highest to lowest and vice versa. Checking rankings for a group of keywords during a list checks against page one results, showing you keywords ranking within the top ten spots. You can use this as a chance to enhance your share of traffic for these keywords by strategically optimizing your content.
How to track your keywords?
Set up a Campaign
If you don't already have a list of your keywords that you would like to track, Start watching the General Keyword Research video above to help discover some of those keywords.
It walks you through all of the steps to set up a particular Campaign for a URL. If you already have your Campaign set up, what you can do is you can come into this dashboard view and then go to Rankings.
Use keyword labels to track progress on topics over time
Now that's going to append that tag so that you can filter by just CRO keywords. Then click ‘Add Keywords’. This is going to take a little while to start to kick into gear basically.
But once it starts tracking, once these keywords are added, you'll get to see them historically over time and even against your competitors. It's a really great way to monitor how you're doing with keywords, where you're seeing big drops or gains, and how you can better pivot your strategy to target those things.