SEO stands for Search Engine Optimisation. It is a growing factor over years within the Digital Marketing sector. SEO is that the practice of using search engines like Google and Bing to plug your business and obtain your brand ahead of the billions of individuals who are searching online a day.

Though SEO may be a part of the Digital Marketing sector, it is among the most important ones. There are many activities you'll invest in to grow your business using the internet:

  1. Social Media
  2. Email Marketing
  3. Video / YouTube Marketing
  4. Facebook / Instagram Ads
  5. LinkedIn Ads

The list goes on and on. but, Back to the first question:

How does Google Webmaster affect your SEO?

The real answer is: if you’re not ranking well on search engines, it’s not impacting your business. You’re leaving 3.5 billion opportunities on the table every single day.

But if you're ranking on search engines, the impact might be tremendous. you'll be generating thousands of additional visitors to your website monthly. If your site is sweet at converting traffic into leads, you'll have hundreds of more leads monthly. That’s how SEO impacts your business. The SEO effect is large.

Note the 5 most vital observations that assist you to enhance your SEO:

  1. Custom Segments
  2. Monitor Mobile Traffic
  3. Specialise in Site Search
  4. Bounce Rate Metrics
  5. Locating Top Performing Pages by Conversions

Google Analytics is an analytics tool which offers you data and insights into your traffic and your links. It gives you information, quite it's any effect on your results themselves.

Ultimately, the tool you employ matters lesser than what you are doing with it. Once you take the information, it gives you pointers make improvements to your site; which further helps to boost your search ranking. Google Analytics assists you to enhance your available data. Having information and working on it gives you a plus over people that don’t have that information to act on.